Report 2013
All Pirelli Reports are also available in paper version, which integrates elements of digital interactivity through the App Pirelli, thanks to a built-in Augmented Reality
system
Ten talents, one purpose: to reinvent the wheel
A group of young people, accompanied by an exceptional tutor, British writer Hanif Kureish, participated in a two-day "workshop" dedicated to interpret and represent, through their talent, the most simple and at the same time one of the most revolutionary inventions in human history.
“The project aims to tell the company going beyond just numbers and technical texts that characterize financial reports, with the aim of highlighting the creativity, insight, commitment, tenacity and passion that give birth to an idea, a project or successful product.”
SPINNING THE WHEEL with Hanif Kureishi
